The number of Cordiano Winery Instagram and Facebook followers has increased by 38% over the past year.  I attribute this increase to my focus on evaluating, collaborating, writing, and publishing creative and relevant content to promote brand awareness. 

 

The majority of this growth has been organic, however, we have also utilized some paid media. The traffic to the website has significantly expanded since I’ve been managing the content and providing recommendations to make it more user friendly. 

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Overall, Cordiano’s sales, customer engagement and positive reviews have all benefited from social media.